Web Development, Design, and Optimization

I design web ecosystems that drive viewers to websites, but more than that, towards action.

My approach connects digital advertising, email outreach, LinkedIn engagement, and on-site journeys into a unified experience that supports both inbound interest and proactive outreach. The goal is always clarity for the user and measurable movement for the business.

Across B2B environments, I have helped transform websites from static information hubs into active demand engines. By aligning messaging, calls to action, and lifecycle pathways, my work has consistently increased conversion opportunities while improving how prospects engage with sales teams.

Web Technology

I am comfortable working across platforms and technologies, partnering with developers, designers, and revenue teams to deliver experiences that are technically sound, easy to maintain, and built for scale. Systems include WordPress, HTML, CSS, PHP, Wix, and more.

Below are some of the home pages of websites I’ve designed. Click on the website photo below to go through our gallery one at a time, or click on “Show Picture List” to see them all at once.

Selected Impact

Increased qualified inquiries submitted through B2B websites by an average of 24x compared with pre-transformation baselines.
Influenced 242 new public-private partnerships, expanding market reach to more than 16.8 million households through digitally supported programs.
Drove a 200% increase in website traffic through platform modernization, search optimization, and integration of paid and organic strategies.
Improved visitor-to-lead conversion by aligning creative assets, landing experiences, and marketing automation pathways.
Connected HubSpot and Salesforce environments to digital properties to ensure accurate routing, measurement, and follow-up.
Grew professional audience engagement by launching a LinkedIn community connecting water industry professionals across the United States and Canada, surpassing 250 members in under two years.