Create content for email marketing, partner newsletters, websites, and digital ads that encourage new public-private partnerships and build existing partner relationships. Collaborate with Business Development, Product, Public Relations, Events, and B2B and B2B2C Marketing teams to build multi-channel Account-Based Marketing campaigns. Edited and co-authored government and private industry proposals, scientific journal articles, scientific posters, and other technical documents. Created advertising campaigns and content for web use, print, postcards, press releases, social media, and other marketing pieces. Designed, coordinated, and implemented B2B and B2C marketing emails for five divisions, including rushIMPRINT and All Safety Gear US, rushIMPRINT and All Safety Gear Canada, and subdivisions of Clayton Kendall. Crafted content for social networks Facebook and Twitter, rushIMPRINT, and All Safety Gear divisions.
Key Achievements:
- Introduced email strategies with open rates averaging between 23% to 28% for all divisions, compared to ecommerce industry averages of 22%.
- Improved email click rates from 3.9% to 8.8%, compared to ecommerce industry average of 2.2%.
- Formed and maintained mailing lists for 25,000+ subscribers, including segmentation, list cleaning, and customer service.
- Increased 200% web visits in five years by rewriting company website and optimizing search engine using HubSpot, Google AdWords, and Google Analytics.
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- Boosted sales through email sales blasts to current and prospective customers, including American Electric Power (AEP), Dominion Energy, Hoosier Energy, NRG Energy, ABB, Elliott, and Westinghouse.